What are San Diego's demographics?
San Diego County had 3.28 million people in July 2025, slightly fewer than in 2020. About 41% are non-Hispanic white, 36% Hispanic, 14% Asian and 5.5% Black; median household income is about $106,000.
- County population
- 3.28M
- Median household income
- $106,268
- Median home value
- $854,700
- Born abroad
- 22.8%
July 2025
2020–24
2020–24
2020–24
The short version
- San Diego County: 3,282,248 people (July 2025 estimate), down 0.5% from the 2020 census.
- The City of San Diego had about 1.41 million people in July 2025, second in California.
- Hispanic or Latino residents are 35.7%; non-Hispanic white 41.3%; Asian 14.1%; Black 5.5%.
- Median household income is $106,268 (2020–24 dollars of 2024); median home value $854,700.
- 22.8% of residents were born outside the U.S., and 37.3% speak a language other than English at home.
These numbers are for San Diego County, all 18 cities plus unincorporated areas, from the U.S. Census Bureau's QuickFacts. The City of San Diego is about 43% of the county's population. For the difference, see city vs. county.
Race and ethnicity, San Diego County
Percent of residents
Census QuickFacts, V2025 estimates. Hispanic people may be of any race, so groups overlap and don't sum to 100.
Age and households
19.9%
Under 18
17.5%
65 and older
2.72
People per household
1.17M households
Money and housing
The cost picture
| San Diego County | |
|---|---|
| Median household income | $106,268 |
| Per-capita income | $51,976 |
| Poverty rate | 10.1% |
| Homeowners | 54.6% of households |
| Median home value | $854,700 |
| Median gross rent | $2,246 a month |
| Median owner cost with mortgage | $3,184 a month |
San Diego County
- Median household income
- $106,268
- Per-capita income
- $51,976
- Poverty rate
- 10.1%
- Homeowners
- 54.6% of households
- Median home value
- $854,700
- Median gross rent
- $2,246 a month
- Median owner cost with mortgage
- $3,184 a month
Survey-based values like home prices lag the market. For current prices by neighborhood, see our neighborhood guides and how much rent can go up.
Education, language and the military
- 43.2% of adults 25+ hold a bachelor's degree or higher; 89.1% finished high school.
- 37.3% speak a language other than English at home; 22.8% were born abroad.
- 183,791 veterans live in the county, plus tens of thousands of active-duty service members at the region's bases.
- The average commute is 25.5 minutes.
Is this still right?
We last checked this tip against its sources on November 8, 2026, and we re-research every tip on a schedule. Things in San Diego change, sometimes overnight.
This is general information, not legal, financial, tax, medical or safety advice.
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SOURCES
Everything above traces back to one of these. Follow them — if one has changed and we haven't, that's our mistake, not yours.
U.S. Census Bureau · V2025 estimates; ACS 2020–2024
Population, race/ethnicity, income, housing, education, language
U.S. Census Bureau
Veterans 183,791; foreign-born 22.8%; home value $854,700
U.S. Census Bureau
Under 18, 65+, Black alone 5.5%
Wikipedia (Census Bureau estimates)
City of San Diego 1,406,106 (July 2025)